A promopack is the umbrella term used to describe all the diffrent types of promotion used in selling a artist or bands cd , it would be the adverts the posters the CD itself and all of the TV coverage that the artist recives. this means that they all must be linked as you cannot have lots of diffrent themes running through the campaign as it would look odd so the themes must be the same and the images used must be similar.
Digipacks are a type of DVD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background. They normally have band photos and Pictures of setting that are similar to what the bands genre are.
The video that we are doing can be related to the way we do our digipack as the setting can be used as a background for the cd alonside pictures of the band which can be used to show how the video will look before people will see it and the gnre of the band so people can decide weither they like that sort of music and video.
the First Digipack that I chose to evaluate was, Paulo Nutini they choose to use the same picture as there album cover in there digipack which is good as it means that people will know that picture and assosiate it with them , but is also bad as people will not know anything about the artist or the band as the pictures are all the same and doesnt actually show a real picture of the artist, the Digipack includes a live acoustic performance , This provides a Usp for the product and an incentive for people to buy the Dig
ipack, the font used in this album is the same as the First album that he created so this is there to show the resembelance between the two albums, the picture on the front is a cartoon version of him at a dinner table which is giving reference to the album name , sunny side up, also the re-occuring colour scheme is used to keep the consistancy within the album, the colour of the album also reflects the rustic relaxed moods that are assosiated with this genre as well so this helps to show the genre of this artist and the music they create.
Digipacks are a type of DVD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background. They normally have band photos and Pictures of setting that are similar to what the bands genre are.
The video that we are doing can be related to the way we do our digipack as the setting can be used as a background for the cd alonside pictures of the band which can be used to show how the video will look before people will see it and the gnre of the band so people can decide weither they like that sort of music and video.
the First Digipack that I chose to evaluate was, Paulo Nutini they choose to use the same picture as there album cover in there digipack which is good as it means that people will know that picture and assosiate it with them , but is also bad as people will not know anything about the artist or the band as the pictures are all the same and doesnt actually show a real picture of the artist, the Digipack includes a live acoustic performance , This provides a Usp for the product and an incentive for people to buy the Dig
ipack, the font used in this album is the same as the First album that he created so this is there to show the resembelance between the two albums, the picture on the front is a cartoon version of him at a dinner table which is giving reference to the album name , sunny side up, also the re-occuring colour scheme is used to keep the consistancy within the album, the colour of the album also reflects the rustic relaxed moods that are assosiated with this genre as well so this helps to show the genre of this artist and the music they create. The second was jack johnson in this digi-pack , in between dreams is a digipack thats main colour sheme is yellow and black again showing the colours of the relaxed style of music, the black writing in the top corner of the album is showing the artists name and is the most stand out
part of the CD and the album name is in white which is diffucult to read so would make people concentrate on the album and have a look at it, the special edition sticker in the corner of the Cd makes people think that they can have a certain exculsivity, and again the USP's of different versions of songs make people want to buy it. the picture of the tree on the front of the Digipack is the same as the Cd showing a certain resembelence to the Cd and the plane colour scheme with the picture of him with the guitar over his shoulder shows the genre and style of his music.
part of the CD and the album name is in white which is diffucult to read so would make people concentrate on the album and have a look at it, the special edition sticker in the corner of the Cd makes people think that they can have a certain exculsivity, and again the USP's of different versions of songs make people want to buy it. the picture of the tree on the front of the Digipack is the same as the Cd showing a certain resembelence to the Cd and the plane colour scheme with the picture of him with the guitar over his shoulder shows the genre and style of his music.
Check your spelling and punctuation and refer to DVD didipacks as well as this is what you are working on.
ReplyDelete