Target Audience

From this facebook page you can see the number of fans that they have at a staggering 486,146 in this you can see that the different variety of people as some of them are mothers from america who are in there fourtys and others are 15 year old from kent so you cna see the spread of people that they appeal to with there music



In there top ten fans there are people like

• Jessica Meins - who is 24 from newcastle , she is still at university and her other music choices are, Noah And The Whale, Jay Jay Pistolet, Mumford and Sons, Johnny Cash, The Beatles, Bob Dylan, Laura Marling, Slow Club, The Vaccines, Jeremy Warmsley, Seth Lakeman, Jamie Cullum, The Kinks, The Libertines , this would show the varienty of music and the style of music they enjoy.



• Also there is Jennifer Fetla Pollard , who is 42 from california , her music interests are Johnny Cash, "Kris Kristofferson", Lady Gaga, Mumford and Sons, As you can see there are some similaritys in there tastes ie johnny cash showing the diversity of the Mumford and sons Fans.



• Finally there is, Matthew Flood , Who is 17 and from London , his other music interests are MGMT, Mumford and Sons, Justin Bieber, Miley Cyrus, JLS, Which shows again the diffrence in music intrest within the mumford and sons fans, and shows there popularity world wide and how famous they have become.
  
  Mumford and sons are a folk/rock band, they are made up of Marcus Mumford on vocals, Winston Marshall on banjo, Ben Lovett keyboard and Ted Dwane on double base
  
  Mumford and sons are making regular appearences in NME magazine
  'Mumford And Sons pack out NME/Radio 1 Stage at Reading Festival'
  'Mumford And Sons: 'We've got no chance of winning the Mercury Prize'
  'Mumford And Sons reveal secrets of success at Reading And Leeds Festivals'
  
  From this we can use the target audience of the NME magazine and tranfer it to the audience so we can see that the target demographic is men between the ages of 17-30
  
  From this you can see that as this is such a huge Magazine with such a huge target audience within the british population they are a massive band on the rock/indie scene , this is also backed up by the fact that they played in nearly all of the main rock festivals in the country and filled the tents they were playing in with people flowing out the side (I know from experience at reading) they played Reading, Bestival, T-in the park, Leeds, And glastonbury which again shows there growing popularity.
  
  For the NME magazine the target Audience is 75% ABC1 which is normally the higher end of people and from this you can gather that there are alot higher people like professionals bank office workers who like this type of music which must reflect mumford and sons audience

there More specific audience is 68% male, 32% female who are idealy 24 years old as you can see form the Profile . The total num,ber of readers is 325,000 with 241,00 being men and 84,000 being women in july 09 to june 10

From this you can see that the facts about this magaizine and how with Mumford & sons being on alot of the covers and being featured in this magazine in the majority of its issues that the demographics would be simialar for the band.

To show the variety and influence mumford and sons have on the fans i tryied to conduct a survey so we can work out the target audience for this band and there music on the social network , facebook , we are awaiting replys